I picked this stuff up at Wal-mart yesterday and I really like it. I have been using lipstick instead of gloss for a few years now, because I hate that gummy lip feeling. But, after seeing so many pretty shades of gloss out there lately, I decided to give it another try. Rimmel is usually my go-to brand at the drugstore because it is less expensive than Covergirl, Revlon, etc. and I almost always like their stuff. So, I picked up a tube of their Moisture Renew Lipgloss in a Fuschia. I love this stuff!! It goes on and is not gloppy at all. The color is pretty without being too strong. And it lasts!! Not to mention it conditions your lips, which is something you usually find in a lipstick, not a gloss.